MAASTRICHT, NL
Marketing and communications manager
Platforms: LinkedIn, Instagram, Facebook, X
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Live event coverage: Led social media coverage of live events, especially the News Impact Summit and the Climate Journalism Award 2024, using real-time updates, behind-the-scenes content, and interactive posts to increase visibility and engagement among journalists and media professionals.
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Copywriting: Wrote impactful social media posts and descriptions, developing a strong storytelling approach.
Results:
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LinkedIn: Brand awareness growth (+55% impressions) and audience engagement, with reactions up by 74.2% and reposts up by 50%.
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Instagram: Brand awareness growth (+260.7% reach) and doubled audience engagement (+100% interactions), with a remarkable 301.8% rise in link clicks
MAASTRICHT, NL
Marketing and communications manager
Platforms: LinkedIn, Instagram
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Copywriting: Wrote impactful social media posts and descriptions, developing a strong storytelling approach.
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LinkedIn engagement: Tailored professional copy and hashtag strategy positioned the lab as an academic thought leader.
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Instagram strategy: Created DEXLab's Instagram official page, curated visuals, engaging copies and captions, and community-building tactics to create a cohesive brand presence on Instagram.
LUCCA, IT
Social Media Manager
Platforms: Facebook, Instagram
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Copywriting: Wrote impactful social media posts and descriptions, developing a strong storytelling approach.
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Growth strategy: Increased audience engagement and course enrolments by using a combination of organic engagement strategies and promotional efforts.
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Community engagement campaigns: Created hashtag-driven campaigns that encouraged community participation and storytelling.
