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Social media management & content creation

European Journalism Centre

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  • Platforms managed: LinkedIn, Instagram, X, Facebook, YouTube.

  • Managed social media platforms, engagement strategies, and campaign execution.

  • Live event coverage: Led social media coverage of live events, especially the News Impact Summit and the Climate Journalism Award 2024, using real-time updates, behind-the-scenes content, and interactive posts to increase visibility and engagement among journalists and media professionals.

  • Copywriting: Wrote impactful social media posts and descriptions, developing a strong storytelling approach.

Performance Growth

  • 194.2% increase in LinkedIn engagement rate.

  • 86.9% increase in Instagram reach.

  • 51.4% follower growth on Instagram & 34.6% growth on LinkedIn in one year

SBE DEXLab

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  • Platforms managed: LinkedIn, Instagram.

  • Copywriting: Wrote impactful social media posts and descriptions, developing a strong storytelling approach.

  • LinkedIn engagement: Tailored professional copy and hashtag strategy positioned the lab as an academic thought leader.

  • Instagram strategy: Used curated visuals, engaging copies and captions, and community-building tactics to create a cohesive brand presence on Instagram.

Policardia Teatro

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  • Platforms managed: Facebook, Instagram.

  • Copywriting: Wrote impactful social media posts and descriptions, developing a strong storytelling approach.

  • Growth strategy: Increased audience engagement and course enrolments by using a combination of organic engagement strategies and promotional efforts.

  • Community engagement campaigns: Created hashtag-driven campaigns that encouraged community participation and storytelling.

Content Strategy & Planning

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